Internet is becoming a digital marketing battle ground, therefore, it makes it important for every company to stand on the top in this new fast-forwarding modern day search marketing era. In the future it is expected to grow 10 folds.
Across all industries, high quality content has become priority and way they use to approach their customers is changes and now they’ve opted a new business approach, i.e., digital marketing. Companies like Coca-Cola, Nestle, Red Bull etc. now spent more than $10 million on their content production, which is more than what they spent on advertising.
Who Made Digital Marketing Such A Success?
Millennials and Gen-X has a huge impact on growth of global content marketing. Millennials are tech-savvy, educated and diverse. They use their mobile devices 14% more than others.
Experian Research, often referred to ‘Omni-Channel Consumer Bill of Right’, helps the marketers acknowledge the buying pattern or behaviour of the millennials. Even though millennials are ideal for the marketing campaigns, but it is very important to understand that all of them have different needs and wants. So, run a smart marketing campaign, focused on millennials and their unique shopping behaviour, and reach them via channels that they care about the most.
Determine Your Goals.
There are many types of AdWords campaigns in digital marketing. Therefore, it becomes really important for the marketers to understand the importance of determining your goals. These might include:
- Increasing web traffic or awareness.
- Educating and informing.
- Establishing brand equity and credibility.
The one thing common about these goals are that they are all achievable, you just need the right strategy to achieve it.
Keep a track on your ongoing campaigns, and find out what works the best for you. Then invest on that and get the maximum ROI. For example, Kraft generates more than $1.1 billion ad impressions in a year through content marketing, which is a lot more than what it does through advertising.