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Mayank.K

DIGITAL MARKETER AND TECH SAVVY

Month

September 2015

HOW and WHY to Optimize your SEO goals??

SEO is acronym for Search Engine Optimization. Before we start with ‘HOW’, let’s watch a short video on ‘WHY’ SEO is of extremely importance:

What do we do when we are unable to find out something on our own? Simple, we Google it. But what you see on Google is a bit complicated. Google or any other search engine doesn’t show anything, it shows only relevant ads. In an article which indicates how customer incline from Awareness to Action stage, famous Columnist Jim Yu explains how to do the same.

AIDA

Lets focus now on ‘HOW’ to achieve these goals:

Make a good Optimized Landing Page

Primary focus of SEO is ranking, and landing page is the most important tool in achieving that. It is the determinant of the Quality Score of your ad, therefore you need to make it right. Following are the components of creating an amazing landing page:

  • Keyword focus title, content and head-line.
  • Well-written description.
  • Inbound links and socialization options like facebook page, twitter, linkedin etc.
  • For user to have a great experience, your website should be easy to navigate.

Optimizing SEO goals using multi-channel funnels

Very smartly illustrated out by Avinash Kaushik is, that “the answer with multi-channel attribution modeling is not “who gets how much credit” but rather “how can I optimally balance my digital marketing portfolio.” Meaning all the social media platforms should be used effectively, which leads to optimization of SEO, which is a conversion path that we optimize for.

Importance of Content in SEO

Search engines create a very strong algorithm which automatically throws out the spammers from their search results. Only relevant and useful content can trigger your ad, because after all everything is about customer experience. Content should only be related to your industry or business, so undoubtedly content can create SEO advantages. Here is something on how to create great content.

Creating an Holistic Experience for the people

Let say a person visited you website, but then he just leaves. This means that person could be your possible lead. Holistic experience exactly focuses on how to generate leads for your business. If the website experience for that potential customer was awesome, this wouldn’t have happened. So, the best way to get over this and create a good holistic environment is while you’re designing or putting your brand on the internet, all you have to do is think like a customer.

Also, have a look at why SEO is important and businesses should invest in it.

Advertisements

Help yourself grow on Twitter, or some might call “Twitter Marketing.”

Many people think of Twitter as a time-pass, so before I start writing, I would like to show you guys a video by Amanda Gore and Jeff Bullas, a well-known people in the world of marketing, explaining the importance of Twitter:

Before entering Marketing industry, even I wasn’t aware of the fact that Twitter can be of so much of importance. Now that we’ve established its importance, what’s next!! Yes, you’re thinking right, How do I get people to follow me on Twitter.? There are few incredibly easy steps to increase your Twitter followers.

Twitter follow

  • Engage with people you are connected on Twitter

“Thank you” is your keyword that plays an important role in the process of engaging. For example, if someone adds you to their list, thank them for adding. They would definitely feel nice. Wouldn’t you? Also like and comment on the posts that people in your list post, but only the relevant ones. Also asking questions is good method in engaging with people.

To help our new users, here are some ways attract and engage followers on Twitter.

Lets imagine a situation where in chat there is a discussion about something very important, but complex at the same time, and you participate by giving a relevant point of view. People reaction would be like “WOW”, I like this guy, and they will find and follow you.

Also have a look at this article for more closure.

ifttt app recipe

IFTTT is an abbreviation for “if this that then.” It is a powerful tool that triggers for Searches, Mentions, Location Tracking and more. It is an automatic tool that puts a valuable tweet in a specific category.

Here are some awesome IFTTT recipes that are amazingly efficient.

our bat signal by GoatChild, on Flickr

These are helpful in categorizing discussions and find Twitter users who are interested in the topic. Choosing the relevant topic is a must for “hashtag”. Also look for Do’s and Don’t’s of “hashtags”.

Having fun on Twitter and sharing your memories also plays a vital role in making connections. It helps you connect with people on a personal level.

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